Wednesday, March 24, 2010
KOL Mapping
At Drugwrite, we also do KOL(Key Opinion Leader) mapping. Key opinion leaders (KOLs) are physicians who influence their peers' medical practice, including but not limited to prescribing behavior. Key opinion leaders generally belong to a specific area of expertise, such as oncology, cardiology, diabetes, or sometimes do specialized work in very niched therapeutic areas such as Colorectal Cancer (CRC), Non Small Cell Lung Cancer (NSCLC). By mapping the KOLs , we help our clients to obtain to provide advocacy activity and key marketing feedback from these key opinion leaders. At Drugwrite, We identify , map and profile these KOLs. It also helps our most valuable clients to engage KOLs in publications, conducting of clinical trials, or conducting marketing research through online panels.
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